Contributed How to Steal Your Competitor’s Facebook Fans by Quick Sprout
Facebook isn’t just one of the most popular sites on the web. It’s also a great place to gain new customers. But when you are starting from scratch, it can be difficult to grow your Facebook audience.
So, the question is: where do you start? The easiest way to start is by stealing your competitor’s fans. If they are interested in your competitor’s products or services, why won’t they be interested in yours as well?
Here’s how you can steal your competitor’s Facebook fans:
Find out who engages on your competitor’s Fan Page
Just because your competition may have thousands of fans doesn’t mean all of those fans are engaging with the page. Facebook has an algorithm called Edgerank, which determines what content is shown in users’ News Feeds. The higher the percentage of engaged users you have – fans who comment, share, or like your wall posts, the more Facebook will show your content to other people.
Due to this, you only want fans that are active. To find out who is active on your competitor’s Fan Page, you can use Social Lead Freak. Plug in your competitor’s Fan Page, and it will pull the Facebook user IDs of all of its active members.
From there, you can set up an advertising campaign that only targets those users. This way, when you are stealing your competitor’s fans, you are only taking their active ones, which will help you gain even more Facebook traffic.
If you want to see Social Lead Freak in action, check out the video below. It will show you how it works for Facebook (as well as Google+).
Analyze your competition
In addition to using Social Lead Freak to see who your competitor’s fans are, you’ll want to analyze your competition’s Facebook activities. Let’s say, for the sake of this blog post, Hubspot was a competitor of Quick Sprout, and I was trying to attract its fans.
The first thing I would do is run its Facebook fan page URL through Fanpage Karma.
As you can see from the image above, the first thing you will be shown by this free tool is the basic stats of your competition’s fan page. The data covers everything from the number of fans Hubspot has to their engagement ratio.
What you have to do is start digging a bit deeper to get an understanding of the kinds of posts that are attracting these fans as well as generating their engagement. You can do this by first looking at the engagement per daytime graph.
As you can see from the image above, Hubspot’s most engaging day to post is Thursday. Which means if you are going after their fans, you would also want to post heavily on Thursday as it should generate more likes, shares, comments and new fans.
You’ll also want to look at what types of posts produce the most engagement. Hubspot posts both images and links. But their image posts don’t seem to do well.
This should tell you to avoid posting images, assuming you are trying to attract Hubspot’s fans.
Through the post history report, you can also see what types of posts have done well.
From the image above, you can see the specific posts that did well and the ones that didn’t gain any traction. If you are after Hubspot’s fans, you would want to post on topics related to the ones that received high engagement. And you would want to avoid posting on topics that receive low engagement.
Similar to Social Lead Freak is Fanpage Karma. You can use it to find out who the top influencers are.
The cool part about the list Fanpage Karma provides is that with one click you can see the number of likes, shares and comments each influencer produced. From there, you can see pages with the same active fans, which will help find more fans to steal.
Stealing your competitor’s Facebook fans is much different than stealing their Twitter followers. The reason is that it is harder to do so on Facebook than on Twitter without spending a bit of money on Facebook ads. It doesn’t have to be much, but spending a few hundred dollars goes a long ways as it gets the momentum rolling. Just make sure your ads only target Facebook user IDs that you pull from Social Lead Freak or Fanpage Karma.
Nonetheless, whether you have money to spend or not, you should be able to effectively steal your competitor’s fans if you follow the steps above. Just don’t focus on a pure number as more fans isn’t necessarily better. Instead, you should try to get as many engaging fans as possible since the higher their percentage, the better off you are.
So, how else can you steal your competitor’s fans?